Germans love their animals. However, each year more than 80.000 pets get lost or run away. Vodafone’s V-Pet-Tracker ends this dilemma. Pet owners can now control every step of their beloved ones via GPS. To launch the V-Pet-Tracker, Vodafone initiates a new influencer approach and works with pet-fluencers for the first time.
With huge success: the pet-fluencers account for 47% of all sales.